Track 4 Intro

In this Track we'll cover:


• Background audio options



• Voiceover details


• CTA’s


• The ad approval process


Create your audio ad

A good audio ad is interesting, informational, and grabs listeners’ attention without being overbearing. After you’ve created your campaign and selected your parameters, you’ll be prompted to create your ad. Either upload your own or use our free creative tools to make an audio ad from scratch.

If you want to use your own ad, upload your complete audio ad including a voiceover and background audio (and, feel free to skip to the next Track in this course). If you choose to use our creative tools, we can help you from start to finish. Details below.


Image and logo

Within Ad Studio, you have the option to "fill from existing" or create one from scratch. For our example, we’ll create one from scratch.

For the ad name, type "Spring Promo Ad" into the name field.

CLICKTHROUGH URL

Once you select your call-to-action, you'll need to enter a clickthrough URL. This is the link that users will visit when they tap or click on your image or call-to-action button.


Note: Spotify Ad Studio doesn't support URLs with special characters (for instance, $,@,#, or &). As an alternative, we recommend creating a shortened or encoded version of the URL.


ADVERTISER NAME

The advertiser name must match the advertiser (company name, podcast title, etc.) whose products or services are being advertised. Any typos or grammatical errors will result in ad rejections.


TAGLINE

Enter a tagline to give listeners more context about your company or product.

Image and CTA

Upload an image or choose from the template library to display while your ad plays.

“Learn more” is the default call-to-action (CTA) for each ad you create in Ad Studio. CTA’s are localized into your audience’s preferred language and you can choose a specific CTA from the list provided. Examples include: “buy now”, “download”, “sign up”, “find stores”, and “visit site”.

Choose your background track

If you choose to have a background track, upload your own or select one from our catalogue recorded by independent artists. We’ll mix it against the voiceover for you. If you would like to play the full length of the background track (up to 30 seconds) after the voiceover track ends, just select the box under “Background Duration”.

Now we need to add audio.

You can upload your own audio or "choose from library".

Select "Create audio" and let Ad Studio help you produce your ad.



Write a script

Write or copy your script in 65 words or less, exactly as it should be read by the voice actor and be sure to choose a call-to-action that aligns with what you want the listeners to do. Not sure where to start? Take a look at the sample CTAs below to review some examples for script-writing inspiration. Don’t forget — every business is unique, so make sure your story is your own and meets applicable legal requirements, such as can be found here.  


Note: These examples are for inspirational and illustrative purposes only. This content should not be relied upon as a basis for making any business, legal, or other material. Spotify disclaims any responsibility for results garnered from its use.

Click each CTA in the green buttons below.

Include voiceover details

Now that you’ve created and entered your script, the next step is to choose your voiceover artist by selecting a language and voice profile from the drop down menus. Be sure to check out the voice actor samples to determine the best fit for your ad.


Type notes into the textbox to help the voice actor understand the emotion, tone, and speed of your script. Since we add audio after the voiceover is recorded, notes on background audio aren’t needed. Instructions could be anything from pausing after a certain word to explaining specific pronunciations.

 

 

Payment

After you've completed your campaign creation, all that's left is payment. Pay by invoice or with a credit card using the steps below.




Review

Revisit the steps above as often as you need to make sure everything looks good. Check out the preview and make sure you like what you’ve created! When you're ready, click “Next” to proceed. Make sure your business address and payment methods are up to date and entered correctly.

Ad approval

When you submit your ad, it will be routed to our team for approval. The standard ad approval turnaround is usually 24-48 hours and includes any audio ad requests using our free audio creative tools.


In the event that your ad is not approved, you’ll be able to make edits and resubmit your ad for approval.

Revision tool

After requesting a voiceover, you’ll get a notification within 48 hours that your ad has been recorded and is ready to be reviewed. Listen to it within your Ad Studio campaign flow to approve it, reject it, or make revisions.

If you want to make a revision, you can use our audio revision tool to make changes to your voiceover clip or your background audio and mixing:


  • You can choose to make changes to your voiceover clip, including picking a new voice actor or giving new direction on tone or emphasis. Your audio ad will be resubmitted and changes will be made within 48 hours.

  • You can also use our self-serve audio revision tool to change your background audio & mixing. You can use the tool to do things like adding a new background track, adjusting the timing & volume, and previewing your remixed audio ad.

  • We generally recommend submitting your ads 48 hours in advance to ensure time for approvals. This applies for both uploading existing ads or requesting audio ads using the voice over tool.

Knowledge check

Ad creation - fin! Nice work. You’re almost ready to press play on the next Track but first, let’s make sure you didn’t skip a beat. 

The creative tools available in Ad Studio are

Voiceover scripts must be ___ words or less.

Completed ads can be approved within ___ hours.

Track 4 Rewind

Check off each point we covered in this Track.

Well done. In the next Track, we’ll dive into ad reporting and measurement.